Call for Workshop Papers

Beverage Marketing and Policy Issues

(Co-Sponsored with the Food and Agricultural Marketing and Policy Section of the American Applied Economics Association, the Food Industry Management Program at Cornell University, and the Zwick Center for Food and Resource Policy at the University of Connecticut)

Abstract Deadline: February 15, 2013

The 2013 NAREA Workshop on Beverage Marketing and Policy Issues will be held at the Holiday Inn in Ithaca, New York immediately before the NAREA Annual Meeting. The NAREA Workshop will take place on June 22-23, followed by the Annual Meeting on June 23-25. Immediately following the Workshop, during the afternoon on Sunday June 23, we will organize a tour of selected wineries in the Finger Lakes Wine region and give Workshop participants an opportunity to meet with winery owners and to try some of the local wines. The Workshop may be attended either alone or in combination with the NAREA Annual Meeting.

The workshop will include keynote addresses from recognized experts in the field, selected paper presentations chosen on the basis of submitted abstracts, and in-depth working sessions. A special issue of the Agricultural and Resource Economics Review (ARER) will be published from workshop papers accepted after an expedited version of the journal's peer-review process. The Workshop Committee will provide a stipend of $500 to the presenting author of all selected papers.  

Topics for Selected Papers
Beverages are a large component of the total food category, yet the marketing and policy issues facing beverages have received relatively little attention among food and agricultural economists. This Workshop will bring together researchers examining economic issues in markets for fluid milk products, fruit juices, soda, beer, and wine, among other beverages as a way to broaden our understanding of the key concerns facing producers, manufacturers, and consumers of these products. In addition, analyses of economic issues facing different beverage products are expected to have wider applications across the beverage categories. The Workshop Planning Committee is particularly interested in papers that include an evaluation of policy issues that are relevant to each of these beverage categories. The goal of the 2013 NAREA Workshop on Beverage Marketing and Policy Issues is to convene recognized and emerging experts to debate and advance research on the contemporary economic problems in beverage markets, with an emphasis on the development of policies that address economic development, sustainable agriculture, and human health considerations.

The workshop committee is seeking papers that advance the frontiers of economic analysis related to beverage marketing and policy issues. This includes papers that (1) explore linkages between beverage choices and consumer response, (2) evaluate production and manufacturing capacities and constraints in beverage markets, (3) develop and evaluate mechanisms for policies that aim to influence beverage production and consumption in the United States, and/or (4) otherwise address the role of beverage markets in the development of sustainable agricultural systems and food and agricultural development and welfare. Although the emphasis is on U.S. applications, relevant work from outside of the United States will also be considered. Top priority will be given to papers that incorporate well-conceptualized empirical applications.

Abstract Submission Guidelines
Authors wishing to have a paper considered for the NAREA Workshop should submit an extended abstract by Friday, February 15, 2013. Abstracts may be submitted online at and/or via email to the Brad Rickard, the Workshop Chair (e-mail to Abstracts may be e-mailed at any time prior to 2/15/13. The online submission portal can be accessed here or through the links on the left banner of this page.

The abstract file (MS Word or pdf) should contain the following information:

Cover page with:

  • title of paper;
  • name, address, e-mail address and phone number of paper presenter or primary contact;
  • name and institutional affiliation of paper presenter and co-author(s); and
  • 4-6 key words.

Separate pages with:

  • title of paper; and
  • extended abstract (1000 to 1500 words maximum; title and any references cited are in addition to this word limit).

Abstracts that do not comply with these guidelines will be returned without review. Electronic acknowledgements of submissions will be sent to all submitters. Abstracts will be reviewed by the NAREA Workshop Selected Papers Committee in terms of the significance to the field, strength of methodology/design, and clarity of writing. Authors will be notified of the status of their abstract by March 31, 2013.

Selected paper presentations will be 30 minutes. Full papers must be received from notified authors by May 15, 2013, to be included in the workshop's program. ARER must receive final papers by July 15, 2013, to be considered for expedited review in the special issue of ARER.

For More Information
Further information concerning workshop registration and the final program will be provided in the spring issue of the NAREA Newsletter and on the NAREA website.

For more information, contact the NAREA Workshop committee: